Thursday, February 6, 2014

SMS Marketing Trends You Should Know About For 2014

By Sharif Ayman


People who receive a text message on their smart phone will open it 90% of the time just to see what it is. If you own a shoe store in town, and you send an SMS message to 10,000 people in your area about a sale that you are having over the weekend on a popular brand, you will attract new customers to your store - it is that simple.



There is an entire population whose only way of communication is one mobile device. They do not own a landline, they don't have a television, a desktop or a laptop. Everything gets done with their smartphone.

You can keep your SMS marketing campaign current by taking these new trends into consideration. You could for instance create a mobile website and share some links to your pages. Create quality content for your mobile website. You could for instance share some information about your products or services, share a coupon code or use your mobile site to draw attention to other marketing campaigns.

There is an entire market that most retailers are completely missing. There are thousands of people whose entire communication factor is strictly from a smart phone. The don't have a computer, a laptop, an iPad, a TV or an land line telephone. They can get all that they need from their smart phone.

Your next step is to hire a company, a service, or a person who is really good at optimizing all of your web stuff to SMS or mobile. Mobile devices take a different configuration because of their limited size. You need to see some proof that the people you hire can deliver the goods. In fact, they ought to be able to list you for free and demonstrate how they will get you customers, by bringing you some actual, verifiable customers.

Thanks to new Smartphones and new data plans, all your recipients should be able to open the pictures you sent without being overcharged for data use. By following these tips, you will be well on your way to a brighter future.




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